Consumer Durables & Auto

Our extensive presence in the global market is bolstered by our visionary local manufacturing initiatives and an unwavering dedication to superior after-sales services—cornerstones that have positioned us as a top-tier player in the commercial landscape.

  • Distribution of well-known global brands in addition to owning its own brand.

  • Owner of Electromart, one of the largest multi-brand retail chains in West Africa

  • Supply chain management team and office in China.

  • Centralized marketing and e-commerce management, the division's headquarters in Dubai.

  • Assembly lines for the production of various categories in West Africa.

  • One of the top providers of after sales service in West and East Africa.