Masco Foods, franchise holders of KFC Ghana, in collaboration with Vida e Caffe, have donated food items to the aged in the music and film industries through the Ministry of Tourism.

The event, which took place at the Accra Tourist Information Centre (ATIC), was intended to cushion the elderly people impacted by the COVID-19 pandemic.

Among other food supplies, cartons of milk, tomato paste, oil, tinned fish, and sugar were presented to be distributed to the aged in the creative arts industry.

The minister of tourism, Hon. Barbara Oteng Gyasi, who received the items, expressed her gratitude to the KFC and Vida e Caffe for the kind gesture, affirming that the step was in the right direction.

The gift to the creative arts industry comes months after KFC Ghana gave over 5,000 boxed meals to street people and the less privileged in twenty communities in Accra and Kumasi.

These meals were distributed at the Chorkor, Korlebu Motuary Road, Accra Mall, 37, National Theatre, Mallam Atta Market, Abofu, and Achimota areas. In the Ashanti region, some residents of Asokwa, Kwadaso, Aboabo, and Anloga also benefited from KFC's generous act.

About VIDA E CAFFE

‘Vida e Caffè’ is Portuguese for ‘life and coffee’. The company’s inspiration is fuelled by a desire to make life better and more inspiring.

The company launched its first shop on Kloof Street in Cape Town in October 2001. As of March 2020, they had over 150 stores in the Western Cape region, another 150 in Gauteng, over 20 in KwaZulu-Natal, and over 30 in the rest of the African continent.

In Ghana, the brand started in 2014 at the Stanbic Heights building in Accra, with 17 more shops opening across the country. Vida e Caffe, inspired by the street cafés of Portugal and filled with the spirit of African people, continues to serve up enthusiasm all day, every day, in all they do.

KFC’s Corporate Social Responsibility

KFC Ghana, powered by Masco Foods, has nine years’ experience in Quick Service Restaurant operations. The company has, over the years, partnered with a number of organizations and government institutions since its inception in 2011 to provide significant humanitarian assistance to the people of Ghana.

Masco Foods (KFC), like its parent firm, the Mohinani Group, promotes humanity and has 'people' as its essence, offering every individual an equal opportunity to be a source of service to society. Its CSR drive focuses on touching and improving lives whenever necessary.